Natural British spring water · 330ml can
DUGOUT 90 is a 330ml can of still spring water made for non-league grounds. It sells on the gate and over the bar at £14 a case — and every can carries a QR code that takes whoever picks it up straight to the Sussex non-league shows.
First run is 25 cases, in hand from 1 September 2026. Next delivery early October 2026.
The product
A 330ml can of still natural spring water, sourced and canned in the UK under the DUGOUT 90 label. Small enough to shift quickly at a hatch or a bar, and priced so a club can put a sensible number on it.
It comes in cases of 24. Cans stack, chill fast, store dry and keep — so a clubhouse can hold a fortnight of stock without tying up the cellar or worrying about a short date. And nothing gets smashed on a concrete terrace.
Scan the can
There is a QR code on every DUGOUT 90 can. Point a phone at it and you land on the Sussex non-league shows — the IBB10 Show, SNLF Weekly, the Dugout Diaries podcast and the IN THE DUGOUT app.
That is why this is priced the way it is. DUGOUT 90 is not trying to be a drinks margin business — it is a can of water that puts Sussex non-league coverage into the hand of everyone at the ground, and pays for itself on the way.
For a club, that means the water behind your bar is also promoting the football your supporters actually watch. For us, it means the brand travels further than a podcast feed ever could.
See where the code lands
The printed code on the back of every can.
For clubs, bars & clubhouses
Water is one of the few things behind a clubhouse bar that sells to everyone in the building — drivers, players, juniors, parents on the touchline, the away end. No licensing headache, no wastage, no cellar cost. At £14 a case it costs you 58p a can, and what it goes out at is entirely your call.
What a case makes you
You pay £14 a case. Pick what you'd sell a can for over the bar:
Your bar price is entirely your call — these are just the arithmetic. Excludes delivery.
Sells at the turnstile hatch, the tea bar and the clubhouse — three points of sale, one line of stock.
Ambient, long-dated, stackable. Nothing to pour away, nothing to chill until you want to.
Designated drivers, junior sides, coaching staff and anyone off it — a sale you currently aren't making.
Minimum 3 cases. Trial it over two home games before you commit to a standing order.
The QR on the can takes supporters to the Sussex non-league shows. Your bar stock does a bit of marketing on the side.
Chill quicker, stack tighter, and there's no glass to sweep off the terrace afterwards.
Trade ordering
Minimum 3 cases at £14 each. Two or three home games' worth is a sensible first order.
Secure Stripe checkout, receipt by email. Purchase-order and invoice terms are available for clubs that need them — just ask.
Delivered across Sussex, or collect from Worthing. We'll confirm a slot by email within a day of the order.
Once you've got a rhythm, standing orders are the easy option — tell us how many cases a fortnight.
Shop
Public
One case, delivered. For supporters, players and anyone who wants a box in.
£16 / case
Card payment handled by Stripe. Max 2 cases per order while first-run stock lasts.
Trade
Case pricing for clubs, bars and clubhouses buying to resell over the bar or on the gate.
£14 / case
Card payment handled by Stripe. Max 15 cases per order while first-run stock lasts.
Stock is genuinely limited: 25 cases in the first run, collected 1 September 2026, with the next delivery early October 2026. Orders are fulfilled in the order they come in and we'll email you the moment yours is on its way.
Contact
If you run a club bar, a clubhouse or a matchday hatch and want to try DUGOUT 90 for a couple of home games, email us and we'll sort a first order.
hello@dugout90.comDugout AI Ltd
Worthing, West Sussex
Company no. 16821108
DUGOUT 90 is a Dugout AI Ltd brand. Delivery across Sussex; collection available from Worthing.